“ Having a vision isn’t enough. You must be willing to take action and lead to make the vision a reality ”
Through her not-for-profit series #SupportIndianDesigners, Masoom incubated ventures from across India to empower homegrown businesses. This resulted in a boost of traction and sales for the featured small-businesses. While the websites for many featured brands crashed because of the diverted traffic, others were instantly stalked out. The overwhelmed business owners henceforth coined the term 'The Masoom Magic' to showcase the impact created by Masoom. The hashtag currently has over over 600K posts.
Masoom Minawala Mehta has built her own success story by keeping it real.
Anamika Khanna, Fashion Designer
“ So refreshing and inspiring to see Masoom reigning in glamorous traditional attire. Radiating royalty, she painted the red carpet with my favorite symbol of elegance. ”
Manish Malhotra, Fashion Designer
"Masoom has been a frontrunner in the style blogging space, securing a place globally for Indian textiles, fashion and lifestyle. An inspiration for many with her vibrant content, her biggest contribution is being able to encourage millennials to create an individualistic brand out of themselves. The Fashion Design Council of India supports her future endeavors, as the Antwerp-based influencer and entrepreneur has carved a distinct fashion identity."
Sunil Sethi, Chairman FDCI
“ We were so overwhelmed to see the responses of followers, it was the first time we believed in influencer collaborations. For a small and upcoming business, Masoom’s collaboration was the best push we could have had in the digital space. ”
Raashi Seth Mittal, Founder - Alfabolic
I write this today on a special day when Masoom hit her first Million, on Instagram! And to me, she will always be 1 in a million! I've been working with her for 3 years now, while I've been at my current role as Communications Manager at Louis Vuitton India. Since our first meeting to now, each conversation with her has been informative and very constructive. Masoom is one of the hardest workers in her industry, and always aims to better herself. She is full of ideas and is very creative, but also has a very sharp business acumen. She is humble, loving and sensitive, and I wish her the very best in all her wonderful initiatives and I look forward to all the amazing things we will continue to do together!
Pooja Churiwala, Communications Manager at Louis Vuitton
“ We think Masoom broke the internet, our website wasn’t functional for a bit due to the excessive traffic! Cannot thank Masoom enough for sharing her audience with us and making them aware of our homegrown brand. We realised the actual meaning behind an ‘influencer’.”
Team Exhale Label
“ We were having a tough couple of months without our regular exhibitions and pop-ups when Masoom decided to support us. It did not only aid us in increasing our online visibility but also helped us in establishing an alternate channel for ourselves. There were orders and queries coming from all parts of the world and it has gotten closer to our dream of becoming an international brand. ”
Snehal Jain, PitaNila
“I still remember, after we collaborated with Masoom, we had women walk into our store with screenshots of her post and wanted the exact same ensemble. ”
Neha Murdeshwar,
GM Marketing - Global Desi
Masoom is one of the most compassionate and enterprising people I've met. It's promising to see young people like her use their power of influence to address conversations that can leave behind a positive impact on society.
Anita Dongre, Fashion Designer
WHAT THE COMMUNITY HAS TO SAY
