I Launched A Jewellery Line With Shaze!

Definitely going down as one of my most exciting and precious collaborations of 2018 would be launching my very own jewellery line with Shaze.

Jewellery has always been so close to my heart & when I was asked to co-create a luxury line with Shaze, I couldn’t resist! The next obvious question was – what were we going to create? I decided to ditch the trend forecasts & reach within myself to find something that would make an impact. I traced back to my never ending battle of perfection (that I & everyone else around me was constantly in) & I decided to use that as
the core value of this collection. ‘Perfection is Overrated’ became the heartbeat of our collaboration. We ditched symmetry, shapes, definitions & symbols to create something free-flowing, amoeba-ish, expansive.
Each piece demonstrates accepting who you are in exactly the form you are in, each piece celebrates the beauty of imperfection.

Perfection is passé and today women own their flaws as their strong suit, all in their stride.  The Flawsome Collection – as the name suggests – is awesome because of its “flaws”. To be flawsome is to be human in all its glory and imperfections.
This collection has been conceptualised with my own belief of being awesome the way you are. In today’s digital age, societal pressures raise endless questions of self-doubt and we constantly seek validation from others to justify our self-worth. When we aren’t appreciated, we feel we aren’t good enough. With this collection, I want to celebrate the tiniest nuances of every quirk innate to an individual which makes them
stand out in their own right.

The collection beckons women to express their audacious side to the world. The exquisite gold plated statement pieces of raw and yet defined designs of is finally a breakthrough from the mass produced accessories
that are flooded in disguise as the fashion trend.. Stirring away from the model of normality that is found in regular jewellery, Shazé and I have created designs that give each piece an individual stance. And eventually, pushing women everywhere to set their own rules, in a world drowning in the highest standards of conformity.

Here are some of my favorite pieces 🙂 You can shop the entire collection here!

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Masoom_best_UK_Fashion_Blogger_Indian (9 of 28) Masoom_best_UK_Fashion_Blogger_Indian (6 of 28) Masoom_best_UK_Fashion_Blogger_Indian (8 of 28) Masoom_best_UK_Fashion_Blogger_Indian (2 of 3)

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