Bournvita Quiz Contest was a lot of things to a lot of people – an educator, an entertainer, a streak of nostalgia, ‘edutainment’, knowledgeable, interactive learning, an opportunity. To me, it was simply a show I looked forward to every Sunday morning. And that was influence enough.

I have always wondered what happens to television programs that get shelved; I expect that they die in some TV show graveyard, eclipsed by snazzier copy-cat versions that take their space and TRPs. Except that some shows break the clutter to remain in our minds and hearts for a long time to come. An international example of such a program would be Friends, while on a more local level, the BQC springs to mind. The Bournvita Quiz Contest was an educational TV show with soul. It increased children’s general knowledge through quiz questions, whilst simultaneously creating a cult following via Derek O’Brien’s charisma. On today’s TV guide, it’s so very hard to find a show of that caliber; a show that can be remembered and maybe watched by our kids too. We need a show that inspires us to know the world around us. 

With a campaign that can whoop ass of the most influential designer label, having ‘Likes’ sky-rocketing to  – 1,46,777 in only 2 months- BRING BQC BACK is the perfect example of what ‘We the People’ can do.
(If you’re not a part of it yet, consider yourself Bob Marley in a room full of bald heads.)

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Femina ‘Get Beauty-Licious’ Contest + Photography

 Looking their best, happens to be a desire of every woman I know. Being intelligent while looking beautiful also finds itself as a towering rank in the desires of every woman I know. Now’s YOUR chance to prove that you’re the perfect balance of both! All you need to do is pick up the latest copy of FEMINA and answer the quiz inside to win lots of exciting beauty hampers and gifts!

Are you a bona fide beauty guru or do your make-tips resemble the beauty IQ of a 7 year old? Hurry to your nearest bookstand, participate in Femina’s “Get Beauty-Licious” Contest and find out!

Remember : Exciting beauty hampers and products are at stake! 😉



No place is boring, if you’ve had a good night’s sleep and a pocket full of unexposed film.  ~Robert Adams, Darkroom & Creative Camera Techniques, May 1995

Most of the important things that happen in life are unexpected – and I’d say the same about my photographs.
I don’t walk around streets or beautiful monuments, muttering to myself ‘Ah, what should I click today?’ It’s the smaller, more unexpected, less significant, less preprocessing moments that are truly captivating, that make me run for my camera because their beauty was too perfect to not be captured.

a cow.


On top of the world


A simple matter of perception


Mumbai meri jaan

A sight that will NEVER leave my mind.

  Masoom R. Minawala


With a mission to be the most prestigious and culturally distinctive eyewear brand in the whorl, Oliver Peoples does exactly that by being perfectly in sync with the recent resurgence of vintage frames. I cant help but  be naturally fixated.

Sometimes we’re in danger, sometimes we’re on the run. 

Just a thought – The end of Couture?

                                                                                               Just a thought..

‘Fashion is for everybody’ is a great tag line for a marketing campaign, but with the countless collaborations and quantity-over-quality formula of designer houses, is couture losing its true essence?
There is a certain irritating misconception about ‘couture’ out there. It is correctly defined as ‘the design and manufacture of fashionable clothes to a client’s specific requirements and measurements.’ We’re talking devotion and loyalty to a designer that surpasses that of an Indian cricket fan – a sense of belonging that goes much beyond ‘clothes’ (And no, I am not exaggerating.) 
Honestly, I cannot imagine life without prêt-à-porter, but for the love of all things fabulous, I work today and hope to earn heaps of money to be able to afford this so-called ‘couture’ someday. I eagerly look forward to the day that I can get my hands on my first ever couture piece and with the ongoing quandary if it is no more in existence – I would be greatly disappointed. 
While our backs are recovering from bending over our laptop for hours, religiously stalking every show on and expressing our admiration with 140 twitter love declarations, we seem to miss the fact that half of what we see on the runways never makes it to the stores. 
Why are the biggest designer houses designing only for the ‘convenient’ buyer? Where’s the love for creativity beyond money? We’ve seen LBD after LBD on the runway, and frankly we’re begging for more. Take for example – the Lakme India Fashion week. What did it matter whether you had front row seats or were lazing around in your couch, the excitement was the same – zilch. 
Have the conventional connoisseurs gone underground, or are we simply too blinded by ‘clearance sales’ to see them? Everything right now is about discounting – countless online stores that serve us 80% discount on a silver platter, but where’s the exclusivity?
Designers today indulge in advertising campaigns showcasing skinny models in contriving poses – rather pointless if you ask me. Wouldn’t you rather invest in something slightly (if not completely) more original, more personal, something that strikes a bond and honors long-term loyalty?
I’m a sucker for technology, social media and the advancing fashion spectrum, but my question in all of this is, is the love dying? Maybe not. But it is the relationship between the maestro and the consumer that is seeing a sad slow death. Not to forget – exclusivity today, is as scarce as a Louboutin without a red sole.
 But then again, maybe I’m wrong. After all – nostalgia is selfish. Maybe we’re not degrading, but just simply evolving. The price of silk is not what it used to be 50 years ago, so why expect fashion to be the same? 

– Masoom R. Minawala

Whatever makes you happy, makes you beautiful.

Clothes maketh the woman? Wrong. Woman maketh the clothes. ‘It is not what you wear, it is how you wear it.’ Does it really matter that these ridiculously awesome high waist beauties I’m wearing are off Hill Road and cost Rs. 100? What’s important is that I feel beautiful in them, and treat them like they’ve come out of Dolce and Gabbana’s limited edition collection.

Some might find solace in their seven- inch heels, and bliss through bleeding toes. Others enjoy Balmain jackets whose price might be compared to a small house. There is also an unexplainable joy in the burden of carats, in the vintage brooch you found on your street vendors cart and in the jeans from your favorite mall that hold your legs impeccably. That is ‘comfort’ – to identify with elements, and make them a part of you. Jeans or Jean Patou, flat sandals or skyscraper stilettos – whatever makes you happy, makes you beautiful.