French Connection 2011 Campaign

This is by far the most unconventional and unique campaigns I’ve come across.
Set on the Isle of Malta and Gozo, the preliminary question of French Connections Spring 2011 campaign is ‘Are you man?’ ‘Are you woman?’  
Radically pushing the ambassadors to the edge as a test to discover what it is to be ‘man’ or ‘woman’ in the 21st century. 
Obstacle  –  To perform a series of tasks in created scenarios.
These ‘created scenarios’ refer to riding a horse in the sea, looking spectacular atop an inflatable animal, dancing on piano keys, wrestling a biker…you get my drift. The tongue-in-cheek humor gets to you. (In a good way)
This vintage inspired, visually captivating campaign completely mesmerizes you with its sheer simplicity.

…….Continue reading this post on French Connections blog – 911 Fashion

Out of Proportion.

|| Wearing Zara wide legs, Tom Ford sunglasses, White tee from Old Navy, Aldo sling, H&M bracelet and Flea market earrings ||
These 70’s inspired bottoms are so damn drool-worthy.
You all are aware of my current obsession with wide legs (seen here) but its high time you’ll get addicted too.
To do these big beige beauties some much needed justice I decided to go minimal with the top and accessories. 
What do you guys think?

– Masoom R. Minawala
P.S.: Thank you SummerSkin for the mention!

Understated Chic – NUDES

Lets push our attention-grabbing garments to the back of our closets because its time to take on a clean, polished and above all, chic solution to everyday dressing.

In honor of understated dressing and the likes of Jackie Kennedy we must focus on the most fashionable yet subtle trend on our hands : NUDES
The breakthrough of nude tones happened more than a year ago, but due to its charming ‘less-is-more’ mantra it’s still going strong.
 Women don’t need to rely on clothes that are chromatically bold or seductively loud to look modern and chic. (Infact, I think it’s high time we move on from those trashy ass-covering red dresses)
Its all about the subtleties of tone – Shades of creams, black and white – maybe a nude with peach and washed out nutmeg, or a grey with icy blue. Think neutral…….

– Masoom R. Minawala